Valentine's Day New Arrivals By The Working Woman

The Premier Clothing Brand for Working Women in Pakistan.The Pakistani working woman leads multiple lives and is constantly switching roles. She has set the bar high for herself. She strives daily to be a caring daughter, loving sister, pioneering professional, dedicated mother, committed wife, ideal daughter in law, and a sincere friend. She can be so many things only because she is strong willed. She will neither shirk her responsibility as a home-engineer (the proper term for house-wife) nor will she compromise on her desire to pursue her passion. How does she do it all? How does she manage? Her secret is simple. Her secret is balance.The Working Woman understands that time is a luxury of which she has precious little. She cannot afford to waste it fighting with unreliable darzees or rummaging through bazaars for clothes that could pass as work attire. She needs a trusted name that understands her needs, puts her comfort first, and makes her life simple.
The Working Woman is practical. She requires smart casuals that are fashionable yet functional; designs that not only fit into the culture, but reflect its richness; structures that do not attract unwanted attention yet enhance her persona. She needs elegance that is subtle.source

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