Today, Serge Azria, a visionary and well known name in the industry, has re-launched the illustrious brand as CEO and Creative Director.
The new collection recalls the classic, minimalistic undertones of the Equipment brand, fusing unparalleled French sophistication with an air of effortlessly chic, laid-back, California style. Timeless and innovative, the collection features modern, androgynous silhouettes, discreet sexiness, luxe fabrics, unexpected details and feminine riffs on men’s shirting. The range of prints, fabrics and silhouettes negotiate the many facets of the Equipment woman: she is strong, chic, elegant, adventurous, sexy and is above all, classic.
Equipment Inspired and manifesting a modern perspective, the collection is infused with a freshness that propels the tried and true classic into the future of fashion. Launched for Spring 2010, this contemporary approach taken on the signature pieces pays homage to the legacy of the brand while maintaining the perfect balance of cool, understated elegance.source
















































