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Equipment Spring-Summer 2012 Look-Book

Equipment Back in 1975, women’s fashion was on a roll, driven by a flourishing yet cautious ready-to-wear industry. Smocks, blouses and tunics were all the rage…a flurry of silhouettes that Christian Restoin would set out to revolutionize. Possessing a distinct taste level and discerning eye for style, Restoin introduced men’s shirts into women’s wardrobes with the launch of his brand Equipment - transformi...ng a men’s classic into an item of women’s clothing with glam appeal. Straightforward yet innovative, Equipment, characterized by its refined tailoring and timeless appeal, quickly became a recognized name amongst the fashion elite. Drawing his inspiration from American films of the 50s, from stars such as Katherine Hepburn and Lauren Bacall .
Today, Serge Azria, a visionary and well known name in the industry, has re-launched the illustrious brand as CEO and Creative Director.
The new collection recalls the classic, minimalistic undertones of the Equipment brand, fusing unparalleled French sophistication with an air of effortlessly chic, laid-back, California style. Timeless and innovative, the collection features modern, androgynous silhouettes, discreet sexiness, luxe fabrics, unexpected details and feminine riffs on men’s shirting. The range of prints, fabrics and silhouettes negotiate the many facets of the Equipment woman: she is strong, chic, elegant, adventurous, sexy and is above all, classic.

Equipment  Inspired and manifesting a modern perspective, the collection is infused with a freshness that propels the tried and true classic into the future of fashion. Launched for Spring 2010, this contemporary approach taken on the signature pieces pays homage to the legacy of the brand while maintaining the perfect balance of cool, understated elegance.source




Burberry Spring/Summer 2012 Campaign at london

View the Rcent Launch of the Burberry Spring/Summer 2012 Campaign featuring Models are Eddie Redmayne and Cara Delevingne, shot is taken at London by Mario Testino.Stylish Menswear and Stunning womens wear for Summer/spring season with bold colors and cuts.
Burberry found in 1856 and now it is a 156 year-old global brand with a distinctly British attitude - synonymous with luxury, quality, innovation and timeless style, anchored by the iconic trench coat. Under the creative vision of Christopher Bailey, the Chief Creative Officer of Burberry, every aspect of the brand has evolved with a modern and pure expression that retains the original values and heritage of the house.source